The Guaranteed Sale Program Gimmick

Most of us are familiar with Realtor ads that go something like “I guarantee I’ll sell your home in 60 days or I’ll buy it from you.” Everyone reading this post intuitively knows that these guaranteed sales programs (or GSPs) come with fine print. So what’s the deal? A GSP is, in reality, a lead […]

How Accurate is a Zestimate?

All of us are familiar with; perhaps the most popular real estate information web site. In addition to showing active home listings, Zillow shows publically accessible information (such as age, size, taxes and features) on homes not on the market. Included with this information is a “Zestimate” – a home value estimate derived using […]

Pick up the Phone!

Pick Up The Phone! There is a clear trend among real estate agents to replace phone conversations with more time-efficient ways of communicating between each other. Examples include email & text, electronic posting of information and outsourced scheduling of showings. While these shortcuts may make agents more productive, it often comes at the expense of […]

What’s in a Name?

I found myself thanking a listing client last week for characterizing my pricing recommendation/strategy as being “sage” advice. My gratitude came from his connecting the name “Sage” with wisdom, as I’m not sure that everyone actually makes that connection (as opposed to a bush, herb or color). Ten years ago, Jeff and I were brainstorming […]

Don’t Get Caught With Your Pants Down

Last spring and summer witnessed a home buying frenzy in the most popular north metro Atlanta neighborhoods and school districts.  Going into 2013, buyer demand for homes in these areas was steadily increasing, while home inventory was at a record low.  In spring and summer, demand swelled as families entered the market, determined to be […]