Have a Killer Day!

A recent and horrifying home inspection left our seller-client stunned and an unwitting buyer losing a good house that she really wanted. Yes, this is a shocking story about a questionable home inspector. More importantly, the story provides insight into consumer perceptions of real estate agents and the problems that a lack of trust and […]

Home Marketing 1-2-3

Last week’s post questioned the value of open houses as a marketing strategy. Comments from readers raised the question: what does get a home sold? Real estate agents will tell you all the cool things they will do to market your home. Many of the tactics (like open houses) are less about selling your home […]

Do Open Houses Sell Homes?

Short Answer: No; agents hold open houses primarily to self-promote and to meet prospective buyer clients. In working with a new listing client, the question “do you hold open houses” invariably comes up. After discussing the pros and cons of Open Houses, we let our clients decide if it’s something that they really want us […]

The Government Shutdown and Home Loans

Although most new loans can be taken out regardless of this so-called Government shutdown, underwriting issues may appear as IRS and Social Security offices will be severely under-staffed.  Anyone who has recently purchased a home knows that the underwriting process is more akin to an audit than, well, underwriting.  It will be very difficult, if […]

Overheard on a Plane

On a recent flight home to Atlanta, I couldn’t help but overhear the conversation going on behind me.   The woman in 34D was telling the man in 34E how she had just closed on a new home in Roswell.  During this conversation, 34D mentioned how awesome her Realtor “Betty” (not her real name) had been […]

Home Staging… It Ain’t HGTV!

“I love HGTV… I watch it all the time!” This is frequently one of the first things that I hear when I meet with a prospective listing client and talk about staging his/her home. In all honestly, I cringe a little when I hear this because experience tells me that I’ll likely have to “undo” […]