What’s in a Name?

I found myself thanking a listing client last week for characterizing my pricing recommendation/strategy as being “sage” advice. My gratitude came from his connecting the name “Sage” with wisdom, as I’m not sure that everyone actually makes that connection (as opposed to a bush, herb or color). Ten years ago, Jeff and I were brainstorming […]

Undies in the Jeans Drawer

Monica (my Associate) and I recently had a follow-up meeting with a prospective listing client to discuss pricing strategy. In the meeting, the (now) client wanted us to list the home at a price that was almost 20% above what we believed the home would likely sell for. Although he pretty much agreed with our […]