By Jeff Mueller, Sage Real Estate Advisors
The use of drone photography in marketing homes has become increasingly common. When thoughtfully incorporated into a photo-marketing strategy, professional aerial photos can showcase a home or capture a perspective that ground-based shots just can’t. I am, however, seeing more drone photos in listings that are downright silly and actually hurt the marketing effort.
A shot from above showing a home situated on a golf course or a lake, or against the backdrop of the skyline can be dramatic and compelling; a shot of roof shingles or one capturing the neighbor’s dilapidated back yard shed really isn’t. I recently saw a new listing with an aerial shot showing the neighboring house appearing to tower over the listed home, making it look comparatively tiny. I know this home and it isn’t tiny; including this shot was, in my opinion, a disservice to the seller.
Realtors are known to wow sellers on the newest and coolest tech available to market and sell homes (“and we include drone photos in ALL of our listings!”). Too often, these are gimmicks that fluff the listing pitch and add no value, or even compromise, the marketing effort. Photo strategy is the centerpiece of a home selling campaign; every shot must contribute to delivering traffic. If drone photos do this, they should be included; if they don’t, they detract from the presentation and there is nothing cool about them.