Last week’s post questioned the value of open houses as a marketing strategy. Comments from readers raised the question: what does get a home sold? Real estate agents will tell you all the cool things they will do to market your home. Many of the tactics (like open houses) are less about selling your home […]
Do Open Houses Sell Homes?
Short Answer: No; agents hold open houses primarily to self-promote and to meet prospective buyer clients. In working with a new listing client, the question “do you hold open houses” invariably comes up. After discussing the pros and cons of Open Houses, we let our clients decide if it’s something that they really want us […]
Overheard on a Plane
On a recent flight home to Atlanta, I couldn’t help but overhear the conversation going on behind me. The woman in 34D was telling the man in 34E how she had just closed on a new home in Roswell. During this conversation, 34D mentioned how awesome her Realtor “Betty” (not her real name) had been […]
Home Staging… It Ain’t HGTV!
“I love HGTV… I watch it all the time!” This is frequently one of the first things that I hear when I meet with a prospective listing client and talk about staging his/her home. In all honestly, I cringe a little when I hear this because experience tells me that I’ll likely have to “undo” […]
The Coming Soon Listing Strategy: What does it mean?
So what’s with all of the “Coming Soon” riders on For Sale signs in front of homes lately? Most people assume that the house is simply not quite ready to show (repairs, staging, etc.) and that the listing agent is trying to generate a little preliminary buzz for the property. While this may be the […]
The Secret Buyer Agent Bonus
The real estate industry sanctions a number of dubious practices that most agents would rather not discuss. One of the more egregious practices is a buyer’s agent quietly accepting a commission bonus offered by the seller to induce that agent to sell the seller’s home to her buyer client. In most cases, the buyer doesn’t […]
Undies in the Jeans Drawer
Monica (my Associate) and I recently had a follow-up meeting with a prospective listing client to discuss pricing strategy. In the meeting, the (now) client wanted us to list the home at a price that was almost 20% above what we believed the home would likely sell for. Although he pretty much agreed with our […]
Five Unconventional Real Estate Insights
For some time, clients and friends have been encouraging us to write a blog. Recognizing that we have some valuable “on the ground” real estate experiences to share, and perhaps a bit of “Sage” wisdom to impart, we are excited to begin publishing this (more or less) weekly blog. Sage is unique in the metro […]